Linking with one of the most innovative and fashionable clubs in the game, Virgil Abloh’s eponymous streetwear label, Off-White™, has confirmed a new partnership with AC Milan.
Serving as the club’s official style and culture curator, Off-White™ will provide clothing for the men’s and women’s teams, with the former having already debuted the new outfits at Stamford Bridge this week. Previewed on the eve of the match against Chelsea, AC Milan’s player’s graced the pitch with a look at its pre-match ‘fits—which, so far, includes a series of cream AC Milan x Off-White™ varsity jackets reminiscent of the collegiate-style outerwear created by the late designer.
In addition to AC Milan’s new team bus, which sports oversized Off-White™ x AC Milan branding as well as the words Players Inside in Abloh’s signature scrawl, both parties teased new team suits with embroidered red patches which read I Support Sport For Change on the sleeves—aligning with AC Milan’s values and RespAct manifesto where players and fans are encouraged to voice their thoughts on ideals and change.
In a statement, Casper Stylsvig, Chief Revenue Officer at AC Milan, said: “This partnership is an ambitious project that involves two innovative and global brands. As a club, we have very defined principles. Cultural-inclusivity and equality is at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White™ , with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
What’s more, the ongoing partnership will also support AC Milan’s charity foundation, Fondazione Milan, which works to provide young people, and in particular those most vulnerable and in poverty, the opportunity to grow and develop their talents.
Get a closer look at the pre-match ‘fits in the shots below and stay locked to Complex for more news on the ground-breaking partnership.
