Rihanna Announces Fenty Perfume Is Dropping Soon

While the world awaits the arrival of 'R9,' though there's certainly no rush at all, Rihanna has announced the impending arrival of something new from Fenty.

rihanna perfume

Image via Getty/Gotham/GC Images)

rihanna perfume

Rihanna, fresh off being spotted filming a possible music video with ASAP Rocky, has formally unveiled the expansion of the Fenty name into another market: fragrance.

On Wednesday afternoon, Rihanna tagged Fenty Beauty in posts shared to her Twitter and Instagram accounts.

“FENTYPARFUM COMING SOON,” Rihanna alerted fans, fittingly pairing the message with the two-eyes emoji. And in another post, the Anti artist pointed to the new product’s ability to tap into specific memories.

“That’s the thing I love the most—it’s a memory encapsulated into a fragrance. You never forget it,” she said.

The new Fenty perfume, as detailed in a banner that’s currently displaying on the official site, is available to shoppers in a small free sample size for a limited time. To receive the sample, shoppers must be making a purchase of $40 or more via the Fenty Beauty site.

See Rihanna’s fragrance-referencing posts below:

#FENTYPARFUM COMING SOON👀 pic.twitter.com/QfoybTN3T5

— Rihanna (@rihanna) July 28, 2021

Also, below are additional looks at what’s to come—perhaps sooner than expected—via the Fenty Beauty and Fenty Skin accounts. For more info, the Fenty Beauty site is inviting fans to “get on the list” by signing up here.

Back in March, fans were stoked to learn of a then-recent trademark application from Rihanna’s company. As detailed at the time, the possible Fenty Hair-launching development saw Rihanna’s company mentioning everything from hair-styling preparations to hair-bleaching preparations in the filing.

As for that new album, often referred to as R9, there’s still no official word on when to expect it.

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