Joining Megan and J. Lo as part of the larger “Coach Family” are Noah Beck, Wisdom Kaye, and Kōki. New ambassadors who helped in the creation of the new campaign, meanwhile, include Dean Fujioka and Shawn Dou, among others.
In a press release, coach creative director Stuart Vevers said the latest visual experience from the luxury brand—billed as the Horse and Carriage campaign and also including the “That’s Their Ride” short (see above)—marked a “joyful and optimistic” approach to the Spring 2022 season.
“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” Vevers said. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”
Below, get a closer look at the full campaign shots. Fans can also look forward to Horse and Carriage campaign-focused visuals showing up on buses and elsewhere in NYC.