Everyone Is Slamming Kendall Jenner, Bella Hadid, and Other Models for Hyping Up Fyre Fest

And now the Fyre Fest jokes have added a new layer: Pepsi x Kendall references.

Kendall and Kylie Jenner

Image via James Devaney/GC Images

Kendall and Kylie Jenner

The Fyre Festival is going great! Just kidding. The widely advertised music festival in the Bahamas went off with all possible hitches Friday, leading to a hilarious and unsettling play-by-play from William N. Finley IV on Twitter and a flood of jokes upon the event's eventual postponement.

For many attendees, the Fyre experience first appeared on their social radar thanks to a round of promotion from Bella Hadid, Emily Ratajkowski, Kendall Jenner, and other high-profile influencers. As revealed in a Vanity Fair piece prior to Friday's chaos, Ja Rule and tech partner Billy McFarland—who launched the Fyre Media startup back in 2015—"personally invited" 400 such "influencers" to help announce the festival to the general public.

Expectation v. Reality for the biggest scamming festival in the 21st Century #FyreFestival@WNFIV @FyreFraud pic.twitter.com/75SZb6iDdm

— Axel (@AXELSCYTHE) April 28, 2017

Hailey and others models for Fyre Festival. pic.twitter.com/uVJJsnwsH9

— Hailey Baldwin Updates (@HaileyBaldwinCR) January 12, 2017

Hailey Baldwin joined the aforementioned Hadid and Ratajkowski for a photo shoot, meant as "an announcement that there will be an announcement," whatever that means. Chanel Iman, a partner in the fest's campaign and a Victoria's Secret Angel, toldVanity Fair at the time that the promoted proceedings would be "kind of like a luxury-type festival."

Of course, the rest of the Fyre rollout didn't exactly go as planned, and people are understandably peeved. In response, some have started tweeting their disdain and dropping references to Jenner's recent Pepsi misfire. According toBuzzFeed, Jenner previously shared an Instagram post recommending her followers purchase tickets to the festival. That post has since been deleted.

Opps! Kendall better delete this.... #fyrefestival pic.twitter.com/m9G2Xu1LNS

— 410girl (@BaddieLambily) April 28, 2017

It's about to turn into another United. Wish Kendall was here to give everyone a Pepsi. #fyre #fyrefestival pic.twitter.com/PIXmYSrDeq

— William Needham Finley IV (@WNFIV) April 28, 2017

Kendall Jenner: Big year for me in 2017.
Pepsi: Hold my drink.

— Hoppers the Fullsterkur (@FrogAvalanche) April 28, 2017

people really paid multi thousands to be stranded at fyre festival because instagram models told them to

what kind of next level detox tea

— tracē 🪡 @ hades embroidery map 🏛️ (@traceyfanclub) April 28, 2017

At the time of this writing, participants in the Fyre Festival promotional campaign had not publicly addressed the postponement. In a statement shared Friday morning, festival reps asked for "everyone's patience and cooperation" as they worked to remedy what they described as an "unforeseeable situation."

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