We don't really need any convincing about the perks and benefits of expensive clothing here at Four Pins. We rarely blink at prices that would make our mothers cry. But The Atlantic gives us "The Case For Expensive Clothes," which attempts to explain why you should commit to investing a good amount of money in your wardrobe.
There's a lot to unpack here, like the effects of fast fashion manufacturing on the environment and that plays a big part in the piece. But the writer sets up a basic goal: try to spend more than $150 on every piece of clothing. I assume that excludes necessities like underwear and socks because that would be pushing it. But the reasoning behind this actually points to how your brain goes about decision making. As the piece states:
Researchers have found that the insula—the part of the brain that registers pain—plays a role in purchase decisions. Our brain weighs the pleasure of acquiring against the pain of paying. ... To restore that balance, the price of the clothing we consider purchasing should be high enough that it 'hurts' at least a little.
That's a fucking strong point. We have become so desensitized to cheap clothing that the decision making process doesn't even exist anymore. But the idea of investing money on more expensive clothing helps condition that process in your brain. Basically, it's good for your brain to at least think about buying expensive clothing. Fuck vegetables. This is the right brain food for us. Whether you buy these clothes is up to your bank account.
Of course, there are other aspects to the argument. But read the full piece on The Atlantic and convince your mom that you need all that designer gear for your mental health.
