This Norse Projects neoprene knit thing is really cool. I wasn't really aware that neoprene could be knit to be totally honest with you. I was under the assumption that because it's so space age-y that it gets made in a laboratory and comes in big sheets that are then cut into shapes and sewn into clothing. Apparently, that's not the case. Either way, this jacket (is it a jacket?) does have really cool side seam pockets that are hidden, but the main thing I'd like to address here is the look on the model's face in slide 4. This dude is so fucking smug. It's amazing. He has the exact look on his face that you get when people don't compliment your outfit, but then turn around and gush over some weak ass herb in a J.Crew blazer that doesn't fit him and a pastel bow tie. This is the face of silent superiority. Your gear is just so far beyond the taste levels of those around you that you can't help but have a little chuckle to yourself and laugh about how swagless the rest of the world is. We all know it and we all love it. It's like resting bitchface for menswear dudes.
