After Being Bitten Forever, <i>New York</i> Magazine Finally Drops Its Own Hat

We can't remember who exactly it was that totally ripped off the New York mag script for a hat because it's been bitten so many fucking times, but the renowned magazine finally took its fate into its own hands and teamed up with New Era to drop the definitive, official New York mag hat. This is what we in the game call a "smart business decision." It's just a wonder that it took them so goddamn long to be honest. Talk about a strong branding play for those of us who want to rep the city, but don't want the dedication required to represent a variety of sports franchises or pay for a magazine subscription. You can pick yours up for just $29.99 right now.