Guys, have you realized that only a very small part of the world gives a shit about menswear? Even though business is booming and growing faster than that of the fairer sex, womenswear still gets all the attention. It would still take, like, another 200 years for menswear to pull level, even at the clip it's going. Okay, right, so none of this is that surprising, but here's the million dollar question: Are we jealous of womenswear?
I don't think so. Quartz focuses on the loyal following menswear does have. Unfortunately, said following may have the worst name in the history of followings: yummies, which you might remember from when we previously ethered the shit out of it. I'm fucking serious. The term is short for "young urban males" without children or any big financial obligations and it might be the wackest thing ever. Let's not get hung up on that though, since I'm pretty sure no one has ever actually said the word aloud. Menswear is evolving and changing pretty rapidly as we all know, from workwear to #menswear to a more casual and experimental look that tends to feel a little more unisex in just a few years. Menswear has more attention than ever right now. But Quartz seems to think we want even more.
Personally, I think this piece is a bit off-base. Does the menswear community really want more people from the outside world paying close attention? Aren't we secure in our little club? I don't think we take ourselves too seriously, which is part of our charm. We are an in-group that doesn't necessarily want too much outside recognition. We're fine being in second place (read: second-class citizens).
Okay, sure, Rick Owens got some major press love when his dangling dongs went viral, but was it that much more than usual? I don't know about you, but I'm perfect fine with us staying in our lane. Don't bother us and we won't bother you, ya know? Thank you very much.
