Established in 2015 by Tomi Ahmed and Leo Gibbon, IIUVO is a modern fragrance house that delves into the expressive subtleties of scent through the medium of music and visuals.
Derived from Latin’s “iuvō”, meaning aid, the London-based creative concept is now striding beyond scents, revealing a curated line of hand-knitted garments, intricately crafted to enhance their aromatic legacy. Having started out with home candles like AJON and EMMIE, IIUVO has since expanded through various collaborations, with its most recent partnership being with the iconic Madonna to introduce Madame X, a potent floral scent complementing her 2019 album of the same name.
The knitwear capsule boasts a delicate and cosy range made up of a cashmere blanket, an intarsia pullover, and a waffle-knit hat. Additionally, IIUVO’s collection extends with the introduction of the Black Rave Hoody, a precursor to the Rave Eau de Parfum slated for a 2024 release.
You can cop the IIUVO’s new knitwear capsule now via the brand’s webstore.