PAQ steps out from behind the screen to launch their new clothing line in the form of 'Ways of Seeing'.
Streetwear fans worldwide will be familiar with the name PAQ, the four-strong team leading the pack in the niche realm of streetwear-focused entertainment media. Alongside the creative minds at Kyra TV, Elias, Danny, Dex, and Shaq have opened the doors to a new way of digesting streetwear related content, stripping back the ultra-seriousness adopted by many within the industry, using their platform to inject high-octane fun back into the game. Given the huge success the team has enjoyed, it was only a matter of time until they combined their creative energies to provide fans with some slick merch, and that time has finally come.
Ways Of Seeing is the name that lends itself to the boys first apparel venture, a name that lends itself to the celebration of individuality and self-expression, representative of the community they have cultivated, all the while giving something back to their loyal fanbase. The initial drop is comprised of premium unisex tees, hoodies, and accessories, each of which features some seriously icy graphics that put the drop toe-to-toe with some of streetwear's high flyers, cementing the collection as a strong stride towards an exciting future.
Speaking on the inspiration behind Ways of Seeing, PAQ Host Danny Lomas commented: "Us four boys have such individual styles that trying to create something that would serve all of us in one go seemed impossible, what we came to realise is that PAQ has always been bigger than the four individuals on the show, it's about the community that we have built around it. This was our way of giving something back to that community, a uniform for the PAQ fans."
In celebration of the collection's launch, PAQ hosted a packed London pop-up that welcomed fans to get their hands on exclusives one-off colourways, incense from London scent brand Cre(m)ate, early access to the full lineup, and the opportunity to meet the team. Eye up the first drop of PAQ's Ways of Seeing line below, and shop the release now via WOS.
