Middle Eastern fashion's biggest rising star, ADISH has taken the international stage by storm with high-end classics.
With the rise of the internet came increased exposure and accessibility for those once regarded as the underdogs, especially within the world of fashion where we typically look to the industries long-standing capitals for the latest trends. While London, Paris, Milan, and New York retain their status as powerhouses, with likes of Los Angeles and Manchester offering a steady stream of streetwear stars, those a little further afield are beginning to get the recognition they deserve. Enter ADISH, the brainchild of Tel Aviv's Amit Luzon and Eyal Eliyahu.
ADISH - Hebrew for Apathetic - seeks to put the Middle East on the mainstage, merging their rich culture with the foundations of high-end, contemporary streetwear for something beautifully unique. Through their brand, ADISH's founders look to mark a turning point in their regions changing socio-political dynamics, using apparel to connect different cultural groups. While their core values are very much regional, their mission is global. For their debut collection, the design team has worked within more than 50 talented women to create a series of pieces featuring hand-sewn Palestinian embroidery. These incredibly high-quality finishes are about more than just aesthetic, however, as ADISH opened the Palestinian Embroidery Workshop to provide a comfortable environment for the women of the Dheisheh refugee camp to work in.
Take a closer look at ADISH's debut collection below, and shop the brand now via select global retailers such as DSM, Slam Jam, END. Clothing, and Opening Ceremony.
