Myke Towers is now an official member of the Puma family.
The Puerto Rican superstar inked a deal with Puma to become its first-ever Motorsport Lifestyle Ambassador. Under the partnership, Towers will assist the brand in content creation, marketing campaigns, and other projects that aim to combine the worlds of fashion, music, and car culture.
“I’ve been a fan of the brand for many years. Mixed with my love of cars, working with Motorsport just makes sense,” Towers said in a press release. “We are going to go fast and do some really cool things; looking forward to this partnership, let’s go!”
In conjunction with the announcement, Puma released its Motorsport campaign starring the 28-year-old artist. The images were shot in Tower’s home country of Puerto Rico, where he models Puma Motorsport gear alongside an old-school BMW.
“We are currently working on our extension of PUMA Motorsport’s street and car culture program and want to dive deeper into the community,” said Elina Falke, head of business unit marketing at Motorsport. “Myke will help us connect with audiences in an authentic way. He is a natural fit for the brand, combining the music and motorsport worlds. I can’t wait for the first joint projects with him!”
You can check out some of the campaign images below.
