Livestream MM6 Maison Margiela's Spring/Summer 2021 Show
The French fashion house's sub-brand unveils its upcoming collection via YouTube and Instagram during Milan Fashion Week.
MM6 is going virtual for Milan Fashion Week.
Today, the Maison Margiela sub-line is unveiling its spring/summer 2021 collection via livestream, joining a long list of labels that have opted for online presentations or shows due to coronavirus concerns.
The digital event follows several notable MM6 collaborations: The label will soon drop a batch of technical gear with The North Face, connected with Mykita on a line of eyewear, and recently unveiled its take on Medicom Toy's BE@RBRICK figurine, which is expected to drop next month.
You can stream MM6's spring/summer 2021 show at the label's official Instagram page or via YouTube above. Videographer Amy Douglas also filmed behind-the-scenes material to capture the "mood" of the SS21 collection, showing on-set rehearsal footage and the steps toward the final show: