Bodega's Latest Hat Collection Puts a New Spin on Cigarette Logos

Bodega shows off its upcoming headwear drop, which took inspiration from loose cigarettes.

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Complex Original

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Are you a smoker who also appreciates clean headwear? Then Bodega has a collection for you.

The Boston-based retailer just sent over the lookbook for its new Loosies hat drop—a four-piece range that displays minimalist interpretations of classic tobacco logos from Camel, Marlboro, American Spirit, and Newport.

Even non-smokers can appreciate the simplicity of these bad boys, which also feature Bodega branding, curved brims, and a strap back.

Get a look at the range in the images below. The Loosies collection will drop this Wednesday both in-store and online.

 

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