Technogym and Dior have linked up to create a limited-edition series of fitness products, with the shared aim of inspiring a lifestyle guided by health and happiness.
Innovation meets luxury for a new line of home fitness products that include a treadmill, a multifunction bench and a wellness ball. The Technogym Research & Innovation Center connected with Dior’s creative team to recreate three of the most iconic Technogym products, with Dior detailing, to celebrate the values and culture shared by both brands.
Produced in Italy at the Technogym Village, the collaborative product has been designed to inspire physical exercise in style, motivating people living a happier and healthier life.
Speaking about the collaboration, Nerio Alessandri, founder of Technogym and Wellness Designer, said: “This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience”
The Technogym x Dior capsule is available in Dior boutiques worldwide from January 2022.
