Nike's New Collection Celebrates and Is Inspired by LGBT Community

Nike is back with its annual collection inspired by the LGBT community, titled the BETRUE collection. Since 2013, the sportswear company has released a range of apparel and footwear every year that celebrates diversity within sports. 

The latest offerings features two prominent symbols of pride: the rainbow flag we've seen in its previous collections and a pink triangle. The colorful imagery, along with the BeTrue logo, is emblazoned on black dri-fit tees, tanks, and geometric patterned leggings. It is also featured on the triple-white Air Max Zero through a hint of rainbow on the sole, the HyperRev in a rainbow gradient, and the LunarTempo 2, Nike's first all-over rainbow sneaker.

Since its inception, Nike has encouraged athletes to be their true selves and has championed the belief that diversity is key in creating better communities and fostering innovation and growth. Nike will donate a portion of BETRUE sales to organizations empowering the LGBT community of sport. 

The apparel is available online now, with the exception of the the NTM x BETRUE tight, which will drop on June 9. All footwear will launch via the SNKRS app on June 2.