A Los Angeles brand is cashing in thanks to Rolling Stone's recent interview with El Chapo.
The menswear retailer Barabas is now using photos from the notorious drug lord's meeting with Sean Penn to sell its clothing. In two of the images taken with the actor, El Chapo is sporting colorful bright blue button downs by the brand.
Barabas is taking advantage of the free press by has posting the photos on its website and social media accounts. The photo of the actor and El Chapo shaking hands is posted alongside a photo of a model sporting the same ridiculous style with the caption "Most Wanted." A post on the brand's Facebook even offers a chance to win their "El Chapo" shirts if you like and share.
Apparently, using El Chapo as a salesman is working. The site crashed last night due to the influx in people trying to purchase the shirts.