IsΒ True ReligionΒ headed for a comeback?
Since early 2020, the once-mighty denim brand has made a vigorous effort to revive itself and appeal to a new generation of consumers. The company reportedly spent 15 months reworking its website and released collaborations with notable figures likeΒ artistΒ Jaffa Saba andΒ Kida the Great. Though thereβs no doubt these partnerships generatedΒ some buzz, it seems True Religionβs biggest collab has yet to be released.
On Saturday, reports began circulating that the American brand teamed up withΒ SupremeΒ on a limited edition collection. The rumors stem fromΒ Tyshawn Jonesβ mural unveilingΒ this weekend, whereΒ he was spotted rocking a purported piece from the collaboration.
As you can see in the photos below, Jonesβa Supreme-sponsored skateboarderβwore a purple zip-up hoodie emblazoned with theΒ Supreme logo as well as True Religionβs smiling Buddha graphic. Itβs unclear when the collaboration will drop, but streetwear news platform DBJ reports it will arrive βlater this season.β
The mural unveiling took place outside JonesβΒ Taste So Good restaurant in the Bronx, where he was recognized for his positive impact on the community.
The event was part of AdidasβΒ Honoring Black Excellence initiative, and included several guest speakers, includingΒ Tiffany & Co.Β creative director Ruba Abu-Nimah.
In other Supreme news, the brand has also reportedly teamed up with TiffanyβsΒ for the fall/winter 2021Β season. However, outlets emphasize thatΒ has not been confirmed.