Earlier this year, Puma teamed with ALIFE to celebrate the NYC label’s 15-year imprint and its roots in the city's Lower East Side. The collaboration featured a trio of sneakers in various colorways and silhouettes—one of which carried “LES” and “NYC” stamps on its heel.
According to TMZ, designer Robert Lopez of LES Clothing Co. has initiated a new lawsuit claiming the logos are under his trademark. He reportedly is demanding that Puma destroy any remaining inventory from the collection, stop using the logo in the future, and hand over the profits made from infringe upon his design.
This isn't the first time Lopez has battled brands for using the neighborhood's name in their designs. In the past, he's gone after J. Crew, Aeropostale, Urban Outfitters, and Macy's. Lopez claims he registered the "Lower East Side" name as a trademark in 2007.
