Bia Tapped for New Sean John x Missguided Women's Collaboration Campaign

Sean John has partnered with U.K. retailer Missguided to launch a women's collection later this month. 

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LOS ANGELES, CA - NOVEMBER 02: Singer/Rapper BIA arrives at the Latina Magazine's 20th Anniversary Event Celebrating "Hollywood Hot List" Honorees at STK Los Angeles on November 2, 2016 in Los Angeles, California. (Photo by Greg Doherty/Getty Images)

bia sean john

Sean John has partnered with UK retailer Missguided to launch a women's collection later this month. 

WWD reports that the 117-piece collection, Sean John's first womenswear collection in quite some time, will launch on Sept. 29. 

Rapper Bia has been tapped to be the face of the collection, which is the latest release from the clothing brand that Diddy first founded in 1998. "I think the Sean John and Missguided partnership is brilliant and so classic," Bia said. "It is a collection that I feel comfortable in and confident wearing. This shoot was so fun and natural." 

While the brand has released some womeswear in the past, this will be the first Sean John's collection for women that's a collaboration.

The collection will debut on Sept. 29 and will be available in sizes from XS to plus. You can check it out below.


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