Building on its coveted streetwear mystery box instalment, disruptive luxury fashion platform HEAT is now adding the contemporary box to its arsenal, extending its curated selection of designer labels to include the likes of JW Anderson, Acne Studios, Bottega Veneta, Rick Owens and more.
Moving beyond its streetwear origins, the latest offering now looks to a new direction, in which craftsmanship and quality are fundamental. Bursting onto the scene in 2019, HEAT has sold over 30,000 boxes to date, transforming the digital shopping sphere, and teaming up with the likes of Unknown, Haider Ackerman and Manchester-based outfit, Represent.
Following its runaway success to date, the brand, founded by Joe Wilkinson and Mario Maher, received a major investment from venture capital firm Antler and the LVMH Group, marking a new chapter for the brand and its network.
“We have been doing a lot of behind the scenes work in the first half of this year,” explains Joe Wilkinson, HEAT’s CEO in a press release. “We are excited to see everything come to life over the next few months, what’s around the corner is going to change the game.”
You can cop HEAT’s new contemporary box from September 22 from the brand’s webstore.
