Jerry Lorenzo’s Fear of God has let loose the pre-fall 2021 component of its Seventh Collection experience.
FoG fans should have plenty here to obsess over, including top-tier Italian and American creativity on full display across luxury suedes, leathers, and much more. According to Hypebeast,the range was heavily inspired by 1980s and '90s films, as it fuses minimalism and classic tailoring with the softness of luxury American sportswear. Some standout pieces in the pre-fall collection include boxy overcoats, pinstripe blazers, quarter-zip hoodies, a baseball jersey, and an oversized camo jacket that features a new stencil version of the FG logo.
Lorenzo spoke about the Seventh Collection in an interview with WWDearlier this year, explaining that the pieces highlighted the brand's evolution, rather than a departure from its earlier collections and aesthetics.
"The direction is always the same," Lorenzo said. "It’s chasing the space between elegance and comfortability and trying to land the plane in those two words. We’ve just added categories and new vocabulary. ... I think for the first time, the story is really around our maturation as a brand. Two years ago [in our campaign] with Jared Leto, we built this set that was built outside of time and space and there was this eternal theme and we’re still playing with the theme but it’s in the pieces. We’re demanding not to be considered street, emerging or contemporary, but a definition of what fashion is, where it is today and where it’s going."
In a press release for the Pre-Fall 2021 component of the seventh collection, Lorenzo explained that the concepts seen in the new pieces have actually been in development for some time.
"The Sixth Collection was released in Fall 2018. The point of view of Seventh may feel new in the way it's being presented but these are ideas we’ve been sitting on and developing for the past two years," Lorenzo said. "We feel this new proposition transcends time and trend."
Speaking on the celebration of the Negro Leagues legacy, Lorenzo said he was inspired to celebrate both baseball and his own family’s history.
"2020 marks the 100 year anniversary of the NL, and my grandfather Lorenzo Manuel played for the Atlanta Black Crackers," Lorenzo said. "Honoring the Negro Leagues is a humble reminder of how far we've come and also represents a promise to where we are going. We feel the responsibility to acknowledge those before us who built the bridge we now cross."
You can check out FoG's pre-fall 2021 lookbook below.
Drop 1 of the Pre-Fall 2021 Seventh Collection will be available on the Fear of God site.
