Welcome to 'One of a Kind', a new series in partnership with Tia Maria celebrating the uniqueness and self-expression of some of the UK’s brightest creative talents. Here, we’re given first-hand accounts from three ‘One of a Kind’ creatives on the come up, exploring how their unapologetic approach to their respective crafts elevated them to where they are today. First up, it’s visual designer Jasmine Lasode, whose work has gone from strength to strength since winning Nike’s On:Air campaign with their "Summer Of Love" sneaker back in 2018.

If there was one word that sums up Jasmine Lasode's approach to visual art it would be: “random”.

Jasmine's strikingly unconventional approach is what makes them one of the most exciting visual artists of this generation. Having beaten hundreds of London's new wave of creatives to be crowned the winner of Nike's On Air competition in 2018, their work has gone from strength to strength ever since.

How have they managed to do it? Taking the time to reflect and discover new meaning to their down-to-earth ethos, Jasmine's freedom in self-expression has continued to grow on every project she's worked on ever since. Having worked on campaigns with Foot Locker and EverPress to being featured in Vogue this year, it's clear to see that Jasmine has continue to level up in 2020.

In a year which has been pretty disorienting for most people, we caught up with Jasmine to find out more about how she's been keeping their creative vision future-focussed, what's been keeping them inspired and what makes their visual art 'One of a Kind'.