For the past two months, Sandrine Charles has revelled in society’s newfound desire to uplift and empower Black people. Finally, corporations and businesses are seeking ways to diversify their companies, spurred on by the Black Lives Matter movement’s demands for inclusion, equality, and change. And change is Sandrine’s motivation. Four years ago, the New York native bid farewell to the world of corporate fashion PR to jump feet first into the life of an entrepreneur, launching her own company, Sandrine Charles Consulting. Now, with top brands like Daily Paper and SneakersnStuff as clients, the multi-dimensional communications firm specializes in product placement, media relations, events, and talent booking for fashion, entertainment, and lifestyle brands. 

Part of Charles’ motivation was so that she could provide real opportunities to other Black people looking to thrive in creative industries. But as a successful Caribbean-American woman, she didn’t just want to help people get jobs here and there. Instead, Charles wanted to manufacture a network of professionals rooted in communications departments across the country to create durable opportunities for rising Black creatives. She also wanted to make a space where she could be one-hundred percent herself with clients. Straight Sandrine Charles, no lane switching, and  “no chaser,” as she explains it.

And as if running one communications firm wasn’t enough, Charles recently launched another new venture, tapping her friend and noted Editor-in-Chief, Lindsay Peoples Wagner, to help birth the Black in Fashion Council [BIFC]. The power duo created BIFC to represent and secure the advancement of Black people in the fashion and beauty industries, and the organization has done just that. So much so that Charles and Peoples Wagner recently announced that they’d secured 38 partners upon the Council’s launch in June 2020, including international media, beauty, and jewelry brands.

2020 might be rough, but Charles has proved it’s nothing that a combination of hard work and a little Black girl magic can’t handle, all things she recently took time out of her busy schedule to talk about with us.