Represent returns true to form as they step inside the legendary Rockfield Recording Studio to launch Spring/Summer 2020.
The spirit of rock n roll is alive and present as Represent reign in Spring/Summer 2020 with a trip to one of the music industries most iconic locations, Rockfield Recording Studio in Wales. A location cemented in musical history, the studios played home to the likes of Motörhead and Queen, now lending themselves to the world of British luxury fashion for Represent’s latest seasonal campaign. SS20 sees a renewed focus on the brand’s signature denim, this time around switching out biker panelling for a hand-shredded, deconstructed finish suited to the high-octane feel of the collection’s treatment. Key pieces that have become a staple of the Represent apparel arsenal such as vintage washed jerseys, hooded mixed-plaid flannels, and nylon cargo pints sit centre stage, each offered with updated colourways and detailing.
As has become customary with Represent’s seasonal offerings, a powerful visuals campaign accompanied the collection, this time around fronted by Lennon Gallagher, Kailand Morris, and Ed Kraule as they take to Rockfield as a fictitious band.
Experience Represent’s Spring/Summer 2020 Rockfield collection at the top of the page, with stills below. Head over to Represent’s online store to ready up for the full release of SS20 on January 31st.
BRAND & CREATIVE DIRECTION - George and Mike Heaton
TALENT - Lennon Gallagher / Kailand Morris / Ed Kraule
PHOTOGRAPHY - Jordan Green
FILM - Santiago Arbelaez, La Familia London