After re-releasing their iconic CHILE 62 Tracksuit this month, adidas Originals and Foot Locker are bringing together five of the most exciting artists from across Europe for the launch of UNheard – a new initiative that highlights the coldest new talent from the continent and shows what can happen when music unites.
The launch of UNheard runs alongside the Three Stripes' new CHILE 20 drop, which serves as the platform to reinterprets adidas' classic CHILE 62 with the help of a new wave of musicians giving the collection a whole new identity through UNheard.
At a time where a generational gap and lack of unity is being felt by a lot of young people across Europe, UNheard brings together five musicians from across the continent: Yung Nnelg (Netherlands), Greentea Peng (UK), Dinos (France), Ahzumjot (Germany) and Dark Pyrex (Italy). As an emerging artist in each of their respective countries, the five artists are set to break down both boundaries and borders by reworking each other's songs into a completely new, unique blend.
Expect to hear Yung Nnelg's Dutch hip-hop track updated with hard German bars from Ahzumjot and Italian trap beats originally used by Dark Pyrex given a fresh injection of wavey French lyricism from Dinos in the new project, which will demonstrate the strength in young, creative talents emerging across Europe through the medium of music.
Discover exclusive behind the scenes content from UNheard in collaboration with artists in Paris Champs Elysees, London Marble Arch, Milan Bueno Aires, Amsterdam Kalverstraat and Frankfurt Zeil now.
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Film directed by Stephen Agnew. Videographer: Aaron Reid