Scandinavian street style continues to dominate the international scene with Wood Wood once again connecting with END. on the 'Fragile' capsule collection.
There are no doubts that the street-savvy premium retailer END. knows how to nurture its brand relationships, having launched some of the industries slickest collaborations across apparel and footwear. Having previously highlighted their connection with Denmark's Wood Wood with the launch of the Double-A collaborative capsule, the brands are once again stepping into the spotlight with a drop that should be handled with care.
Pulling inspiration from the distinct design elements that can be found on parcel packaging - from shipping labels to taping, and caution notices - the upcoming 'Fragile' capsule serves as a celebration of the partners shared visual styles. Maintaining Wood Wood's signature wearability, the collection is built on a palette of rose, bright green, white, and black for the everyday. No stone is left unturned, the full delivery consists of graphic tees, hoodies, sweats, all-over graphic shirts, socks, and rounded off with some classic headwear.
As you'd expect from a bespoke END. collaboration, packing has been given just as much thought as the product, with each item packaged in custom pouches made from 100% recycled paper complete with some signature parcel tape.
END. x Wood Wood is set to launch on 31st August via END. Launches.
