Reebok debuted its Allen Iverson x Eric Emanuel apparel and sneaker collection. The neon-hued booth encouraged consumers to shoot the basketball for a chance to purchase one of the T-shirts or shorts. According to Reebok the arm sleeves, cropped jersey and du-rags were best sellers along with the Answer 5 sneakers with neon pink details, which many fans wore out of the booth or had Iverson sign.

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