ComplexCon Chicago brought the expected—spirited consumers, musical performances, and appearances from the likes of Jerry Lorenzo and Aleali May—and the unexpected—Nike, for example, used the SNKRS app to surprise drop the yellow Air Fear of God 1s on Sunday right outside of the McCormick Center, where ComplexCon took place.
The convention center was filled with a wide array of things to do, buy, and take pictures with, and brands like Chinatown Market, Reebok, Puma, and Joe Freshgoods brought cool concepts and product to the inaugural event. This list is a mix of some of those activations and items that garnered a lot of attention, but we've also included product that we just liked. Here are the best drops and activations at ComplexCon Chicago.