JEHU-CAL is maintaining momentum as they catapult themselves further into the spotlight, linking up with EJDER for an exclusive LFW pop-up.
Following the recent launch of the sustainability-focused PROJECT PURIFY that sees the brand link up and collaborate with upcoming graphic designers from across Europe. The first two drops put the finesse of London's Charlie Soffe and Flor from Amsterdam, respectively. Given the project's commitment to international collaboration, it was fitting that its next step would see it step up onto a large stage, which is where EJDER and London Fashion Week came in.
The exclusive pop up shop saw both drops one and two displayed alongside the debut of Drop 3. Ensuring attendees were treated to an interactive experience, additional activities such as the “JEHU-CAL’s GOT TALENT” competition in which those in attendance were given the opportunity to design a
product for JEHU-CAL, with the winning design launched as a collaborative piece for SS19 or AW19 PROJECT PURIFY. Additional activations across the weekend saw two of the team's graphic designs come in to produce a live design that will be offered up in limited quantities. Fans were also able to create unique custom JEHU-CAL tees, as well as being given the chance to feature in the Drop 3 lookbook.
The JEHU-CAL London Fashion Week pop-up in collaboration with EJDER ran from 8th-9th June at Shop 4 Truman Brewery. Stay up to date with PROJECT PURIFY and everything else on the horizon via the JEHU-CAL Instagram.
