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Canada Goose embraces the intricate beauty of inclement weather for the launch of their new Nomad GORE-TEX collection.
Nothing quite says protection from the unpredictability of spring like the unparalleled waterproofing of GORE-TEX, making the engineering partnership between Canada Goose and GORE-TEX on the Nomad collection a natural choice. Rather than looking at wet weather as a natural threat, the collection takes the Japanese perspective that sees rain as a source of inspiration and guidance.
For the launch of the collection and its visual campaign, Canada Goose have connected with two Japanese artists to share their ideas on how rain and its three core elements - atmosphere, earth, and water - inform their work. First up is sound designer Kouichi Okamoto who captures the sound of the rain in its purest form, while calligraphy artist Aoi Yamaguchi traverses Tokyo's urban jungle to seek inspiration for her Shodō performance.
Both artists can be seen wearing either the Nomad Jacket or the Nomad HyBridge Lite Jacket, both of which have been designed with modern-day nomads in mind. Functionality sits at the design core for both outerwear lines with zero sacrifices on style. While offered as two products with separate functions, the Nomad and the Nomad HyBridge Lite have been designed to work together for 360-degree protection. The Nomad acts as a slim-fitting waterproof rain shell that offers mesh venting for full breathability, whereas the HyBridge Lite offers lightweight, water-resistance, and warmth. Ensuring full functionality, this piece can also be packed into its left pocket.
Take a look at the visual campaign up top, and take a look a the products in action below. The Canada Goose Nomad GORE-TEX collection will initially launch in Japan, before hitting the UK and the rest of the world from April 8th.