AlphaTauri showcases their Spring/Summer 2019 collection with a new campaign video entitled  “People Of The New Sun”. 

Founded by Red Bull, AlphaTauri has dedicated its apparel and accessory deliveries to the spirit of innovation, ensuring every product line serves a technical purpose. People of the New Sun serves as a demonstration of this commitment as viewers are taken on a journey through an AlphaTauri metropolis, highlighting how the brand's product adapt to variable conditions. 

Premium outerwear lines are at the forefront of the SS19 collection, with a water-repellent summer parka packable system and taped seams standing as a strong standout. A concise range of premium essential for both men and women stand alongside the technical pieces, ranging from knitwear to dresses, shorts, and t-shirts. An everyday palette elevates the collection, with blues, greys, silver, and black featuring throughout. 

Take a look at the AlphaTauri SS19 campaign video up top, and head over to their site to stay up to date on all of the latest products. 

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All Images via AlphaTauri

 

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