While the musical lineups and ComplexCon(versations) series generate plenty of buzz, there’s no denying that a huge part of convention’s allure is its expertly curated marketplace. Home to over 100 of the most influential brands, ComplexCon serves as the perfect backdrop for Swatch to maintain its cultural stronghold on the masses. Last year, the brand showcased and sold an assortment of 27 selected watches. This year? They’ve cooked up a special Swatch x ComplexCon box set, complete with an additional strap and branded loops, which is available for purchase exclusively at the Long Beach Convention & Entertainment Center on November 3-4.