Homegrown in Manchester, streetwear brand Gramm presents their first full collection in the form of WAX.
The brainchild of AK Williams, Gramm has released a steady slew of activewear capsules over the past year, but WAX steps up the levels for a full offering of ready to wear apparel. With a focus on the outdoors, fabric and function sit at the core of the collection, with a range of tech fabrics, soft-shells, and fleece lining throughout.
Speaking on the ski wax-inspired collection, AK says: “I saw it and liked it and its function. Like most of my ideas, the spark can come from something as small as watching someone wax their ski’s. I see Gramm as a brand having many different arms and I see WAX being the more outdoor,
activewear stuff, the real ready for anything stuff”.
80's styling takes centre stage in the visual treatment for the collection, which you can check out in full below. The collection drops for Gramm members on November 15th, before a full drop on the 16th. Stay ahead of news and drops via Gramm's Instagram and online store.
