Despite what some of you thought, yes, adidas Originals will be at ComplexCon. This year, the brand is bringing a number of limited releases, including never-before-seen Pusha T EQT Cushion 2s, Pharrell Hu P.O.D. Systems, N*E*R*D Hu NMDs, and a special collaboration with Snoop Dogg celebrating the 25th anniversary of the rapper’s iconic album Doggystyle. But that’s not all. You’ll also have a chance to buy the complete Dragon Ball Z collection and the Dragon Ball Z Son Goku Restomod ZX500s and Frieza Yung-1s.
Before you start planning what you’re going to cop, here’s some important info: To purchase anything, you’ll need to download the ComplexCon app to get access to adidas Originals’ augmented reality store. The app will notify you on how and where you can “unlock the drops.” Product will be released at different moments throughout the weekend via five illuminated beacons placed throughout the convention center. Once you get the notification, you can view and access available product in augmented reality by angling your phone over the beacons and following the instructions to secure the item. All purchases can be collected at a self-service digital lockers that can only be unlocked using the app. Good luck.