Founded in 2017, U.P.W.W. (Utility Pro Work Wear) is an extension of Utility Pro, a New York-based construction and security hi-vis garment production company. But the brand, led by creative director and photographer-artist Alessandro Simonetti, is not just neon yellow vests and orange jumpsuits. U.P.W.W. bridges work garments and streetwear, and is one of the most authentic brands doing it today. “A tight link with our ‘mother brand,’ Utility Pro, allows us to access textile research, production skills, and workwear know-how,” says Simonetti. “Some brands take inspiration from workwear; we are in the office next to the archive, pulling design lines off of actual workwear, using the fabric R&D, and turning it into interesting street garments.”

Simonetti often draws inspiration from his years photographing bands and skateboarders, ‘90s youth culture, and actual New York City workers. U.P.W.W.’s latest collection features outerwear, shirts, joggers, and more with hits of safety orange and reflective taping throughout. The brand is still only roughly a year old, but it’s already starting to pick up steam. It’s sold at Barneys and Wish ATL. Chance the Rapper wore a pair of its pink gabardine joggers in DJ Khaled’s “No Brainer” music video. And artist/Kanye West collaborator Cali Thornhill Dewitt recently collaborated with U.P.W.W. and Barneys on a capsule.