Securing the “perfect pair of jeans” just got a whole lot easier.
Starting this week, Levi’s is hosting a customization pop-up studio in Los Angeles, where customers are given the chance to personalize their denim with sustainable technology. And, no, we’re not just talking about tailoring, monograms, or embroidered patches; we’re talking one-of-a-kind jeans that feature customer-selected washes, patterns, distressing, and more.
The 10-week event will introduce the brand’s Project F.L.X. program, which utilizes laser technology to digitize the development of each pair of jeans. This allows Levi’s to cut traditional manual labor, as well as significantly reduce the use of chemicals and water. The Business of Fashion reports the brand offers about 2,000 variations of denim finishes per year; so if the F.L.X. program takes off, this will allow Levi’s to decrease the amount of jeans it carries each season, thus shrinking its environmental footprint.
“By utilizing these new methods and tools offered by Project F.L.X. we are able to speed up our ideation and creation process while delivering authenticity with advanced agility,” Levi’s chief product officer Karyn Hillman said.
The invite-only customization studio will run through Oct. 15. Levi’s says it will roll out the F.L.X. program at select stores starting spring 2019. Until then, you can check out photos of the L.A.-based studio below.
