Hundreds of sellers are reportedly being sued by Off-White for distributing fake-as-all-hell versions of their pieces.

More than 160 sellers on the mobile/web e-commerce platform have been sued, Women's Wear Daily reported Wednesday. Though Virgil Abloh's brand is reportedly asking for $2 million in damages per alleged infringement, it's been noted that this is apparently simply the go-to amount. Thus, the final payout—should the suit go Off-White's way—will likely see a reduction. Of the estimated $41 million sold by the sued sellers via Wish, nearly $1.2 million comes from apparently not-real-at-all Off-White pieces.


Supreme ultimately came out on top in their own fakes suit earlier this year. Courts in Milan and San Marino ruled in the streetwear giant’s favor back in January, resulting in an estimated 120,000 fakes being seized. The fakes industry, according to 2017 figures, is a $460 billion business that by and large relies on digital sales over physical shops.

Off-White's own pushback against fakes comes amid the totally reasonable amount of hype that's been swirling since Louis Vuitton announced Abloh as its new men's wear designer. With his new role, Abloh later said, the goal is to establish a "new vocabulary" within the LV framework that blends youth, modernity, and our collective attachment to the past. Prior to the announcement, Abloh explained why he sees himself as a "descendant" of Andy Warhol and other art icons in this must-see interview.