Napapijri took to Milan Design Week to showcase their new future forward Ze-Knit collection.
Embracing the brand's ethos to "Make It Better", Ze-Knit has been created with the future in mind. The consumer sits central to the future Napapijri is creating, with nineteen monochrome products that are waterproof, breathable, and flexible.
The collection was showcased at Milan Design Week via the Futurehood exhibition. Futurehood housed installations, interactions, workshops, performances, talks, and more, all focused on the future of cities and those within them.
Installations included the Murmur Wall by Future Cities Lab, an interactive construct that collects messages from visitors and composes them as a digital display. Alongside this was the Futurehood Atlas, an online platform of alternative topographies where networks become territories, generated via actions across Facebook and Instagram.
Finally, six days of events took place in the Lab, with all events working in synergy to generate ideas about the future of cities. 12 creators used the space to interact with the audience, with the LiveRoom providing interviews and analysis via live steam on Napapijri’s Facebook page.
Napapijri's Ze-Knit collection will be available in a selection of Napapijri and multibrand stores all over Europe starting from September. For more information, a closer look at the collection, and to stay up to date, visit Napapijri's Ze-Knit site.