The Dutch footwear brand called on the Artist and Art Director to channel the energy of the collection, titled ‘Sovereign Sunsets’.
This season serves as a self-reflection of the brand’s independence and affection for subliminal sunsets, with pastel shades within the collection reflecting the latter.
Speaking on the campaign, Calvin Pausania commented: “The campaign has a lot of personal meaning to it which perfectly molds together with the story of the collection. By using strong colors like red and blue I was able to visualize both ends of a sunset but also both ends of life and a career in general. Both failure and success compliment each other and balance life as a whole. We all experience obstacles. The feeling of satisfaction comes by overcoming them."
Sovereign Sunsets highlights Mason Garment’s five-year anniversary, serving to emphasise their beliefs in the power of self-determination and independent entrepreneurialism. View the Mason Garments SS18 Campaign below, and shop the brand via their online store.
Art Direction & Photography - Calvin Pausania
Assistant Photography - Johnathan Baena
Styling - Giny van Opstal
MUA - Macy Sarinah Sowikromo
Model - Thijs Jansen