British photography icon Martin Parr connects with Farah for his latest photography project.

Best known for his projects that take a satirical look at British life, Parr captures suburban landscapes and characters across a broad spectrum. His latest project took him to Broadstairs in Kent to connect with Farah, capturing the brand's foothold within British youth culture. 

Discussing the collaboration, Farah's Design Manager Chris O'Brien said: “Martin Parr's fondness for documenting British holiday goers has long been an inspiration to Farah, he finds irony in the ordinary and brings humour to any subject he photographs. It seemed only natural to look to Martin’s extensive work to inspire our latest collection, and to partner with him to create a unique set of imagery and limited edition products. His vision is unwavering and we are thrilled and honoured to be working with him.”

Two of Martin Parr's images will also be released on a limited run of a t-shirt and hoodie.

Check out the video up top to get a look at some behind the scenes footage from Martin Parr x Farah, and to get some more information on the collaboration. Take a look at the shots from the project below, as well as the limited merchandise run below. See the full project via Farah

All Images via Farah