Menswear platform oki-ni has cemented its name as a pioneer within the digital age of retail through innovation and product.
Further showcasing their design principles, Editor, writer, and stylist, David Hellqvist has stepped up to create a heavily stylisted shoot for the platform.
The smoke-filled shoot explores colour and texture in depth, with tonal products picked from the latest Spring/Summer brand offerings available online via oki-ni.
Styling: David Hellqvist
Photography: Mads Perch
Director of Photography: Ciro Candia
Grooming: Nathan Jasztal
Model: Benji Colson
Take a look at the strong collection of visuals below, and head over to oki-ni to shop their latest offerings.