You Must Create launch their SS18 collection 'Wish You Were Here', playing on the nostalgia of beachside summer holidays.
The collection focuses on simpler times through the lense of Chris Kontos, with the lookbook being shot in his hometown of Athens.
Key themes included Mexican folk art, safari-themed patterns, with Italian linen blends and British waxed cotton as core fabrication to the collection.
Feature pieces included a selection of candy stripe zip shirts, oversized cropped peg trousers, and a range of Japanese selvage denim accessories. Handmade suede desert boots and a re-imagined boat shoe model provide footwear finishes for each look.
Shop the collection via YMC.