Billionaire Boys Club is deploying an Army of Lovers ahead of Valentine's Day.
For its new Global Spring 2018 collection, Billionaire Boys Club has assembled a collection armed with peace signs, reinterpreted camo patterns, and reimagined battle imagery in which bombers drop flowers. The collection includes denim, reversible jackets, paneled jerseys, crewnecks, hoodies, tees, knits, and track pants with reflective taping.
For inspiration, the Pharrell Williams-founded brand turned to the late '60s counterculture movement, specifically the revelatory 1967 Human Be-In in San Francisco. The event, held at the Polo Field in Golden Gate Park, was retroactively described by attendee Rusty Goldman to the San Francisco Chronicle as "like a birthday for everyone who was there." The Be-In is also notable for psychologist Timothy Leary's appearance, during which he dropped his oft-repeated phrase, "Turn on, tune in, drop out."
Get a closer look at Billionaire Boys Club's Army of Lovers collection below. The full collections will be available at the London, New York City, and Japan flagships starting Feb. 10.
Back in December, Billionaire Boys Club celebrated the release of the long-awaited N*E*R*D album NO_ONE EVER REALLY DIES by dropping a band-themed capsule collection featuring updated takes on the classic BBC logo.
