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Ace & Tate set the mood for their new visual brand direction with the launch of their SS18 campaign - come as you are. 

The campaign, intimately shot by photographer Lotte Van Raalte, focusing on four Amsterdam-based individuals with Ace & Tate's glasses proudly at the forefront of each distinct character. 

The project is special to the brand as it lays the foundations for the launch of Ace & Tate's new yet to be announced platform launching in Spring. By focusing on these creative individuals, the campaign shines the light on their identities, beliefs, and direction to encourage audiences to see things differently. Come as you are celebrating self-expression and sits at the forefront of the brand's vision moving forward. 

This campaign going on to nurture the idea that we are all built of many selves, and as such there is no one frame that defines who we are.

come as you are nurtures the idea that everyone is made up of many selves, meaning there is no one frame that defines you, but many. 

Anoma Whittaker, Head of Creative, Ace & Tate, comments: “We’re thrilled to be embarking on 2018 with this new creative direction that will set the tone and pave the way for the year ahead. Ace & Tate is entering a fresh chapter – one that is more human, inclusive and in touch with our brand’s core values. We’re placing people in front of our product. To kick things off, we put the focus on our home city by bringing on board innovative individuals from Amsterdam, to share their unique stories and pioneering vision with our audience. This is just the beginning.” 

View the campaign below and visit Ace & Tate for more information. 

All Images via Ace & Tate