Heron Preston stole the show at Paris Fashion Week Men's, showcasing collaborations with Carhartt WIP and Nasa. Reuben Selby attended the presentation for a first-hand look at what the designer had on offer.
The standout NASA collection utilised The National Aeronautics and Space Administration agency's authentic 1975 logo, stylisted in the iconic "worm" typeface. The resurrection of the "worm" logo as a part of Preston's FW18 October release commemorates NASA's 60th Anniversary.
The designer's third womenswear and menswear collection titled "Public Figure" took inspiration from annual cultural events from Art Basel to the global fashion weeks. Further plays on the "Public Figure" title shine through the graphic choices of the collection, providing a playful take on the self-display of social media profiles across Instagram.
A new collaboration with Carhartt WIP was also debuted at the show, serving as a reminder of Heron Preston's early reworks of vintage Carhartt jackets. The canvas workwear aesthetic has remained essential to the HP DNA, making the collaboration a natural step.
The collaboration includes a fanny pack, beanie, jacket, vest and pants, all treated and paint splattered for a deep wear look, and accented with Heron Preston's signature orange trim.
Take a look at some key looks from the presentation below.