Blood Brother looks into the instant lifestyle promised by Camelot & The National Lottery for their AW18 collection aptly named "It Could Be You". 

In an era of instant-gratification, the lottery further creates the ideal of get-rich-quick escapism. Blood Brother reflects this loaded expectancy through their AW18 offering. 

Graphic prints standout as a key feature of the collection, featuring scratch cards, player receipts, and symbols of ostentatious success such as 'Money Bags'. 

A lifestyle of access sits central to the collection, with references to 80's ski wear, exotic animals, 'new money' style icons, and more. 

A strong range of apparel is finished with a selection of glasses with a focus on vintage frames with a retro feel. Blood Brother has also worked exclusively alongside Jimmy Choo to create four footwear silhouettes to complete each look. 

Take a look at backstage shots of the Blood Brother LFWM show below. 

blood-brother-fw18-1
All Images via Blood Brother & The Urban Spotter

 

blood-brother-fw18-2

blood-brother-fw18-3

blood-brother-fw18-4

blood-brother-fw18-6

blood-brother-fw18-7

blood-brother-fw18-8

blood-brother-fw18-9

blood-brother-fw18-10

blood-brother-fw18-11

blood-brother-fw18-12

blood-brother-fw18-13

blood-brother-fw18-14

blood-brother-fw18-15

blood-brother-fw18-16

blood-brother-fw18-17

blood-brother-fw18-18

blood-brother-fw18-19

blood-brother-fw18-20

blood-brother-fw18-21

blood-brother-fw18-22

blood-brother-fw18-23

blood-brother-fw18-24

blood-brother-fw18-25

blood-brother-fw18-26

blood-brother-fw18-27

blood-brother-fw18-28