adidas Originals are reviving their iconic adicolor apparel franchise. 

A symbol of 70s sport and street culture, the franchise returns in a form remastered for the present to help a new generation celebrate colour. 

Four adidas sport hues were selected as the starting points for both the men's and women's collections. The colours chosen as the foundations of the adicolour range are Bluebird, Fairway Green, Scarlett Red, and Sun Yellow. To render a palette that is relevant today, these familiar shades have been altered to create new and fresh tones.

A selection of refined fits and fabrics have been chosen to give new life to familiar archive products from the adidas apparel line. 

Photographer Charlie Engman and director David Lane built monochromatic worlds of adicolor apparel for the campaign, creating a fun and humourous tone that emphasises gender neutrality and a diverse approach. 

The adicolor collection will be available globally from January 18th via adidas.

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All Images via adidas

 

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