Pharrell's Billionaire Boys Club label is releasing a brand new collection this weekend in celebration of N*E*R*D's latest album, No One Ever Really Dies.
This Friday, the brand will roll out its latest range of basic hoodies, graphic T-shirts, and crewnecks that fuse two of Pharrell's passions music and fashion. Originally debuted at the second annual ComplexCon this past November with a limited hoodie release, this new collection expands on the theme with new pieces and color options.
Classic Billionaire Boys Club graphics like the curved font logo and N*E*R*D's signature font are fused together to create new and unique imagery. N*E*R*D's brain logo and "No One Ever Really Dies" moniker take the place of the astronaut head branding and brand name on certain garments, while BBC substitutes its traditional styling for N*E*R*D typeface as well.
Toned down options like black and white will be available, but fans can also choose from more colorful options with hits of mint green, pink, blue, and yellow. Along with the men's sized collection from Billionaire Boys Club, the brand's sister label Billionaire Girls Club will be releasing an identical women's capsule.
The Billionaire Boys Club x N*E*R*D capsule collection will release Friday, Dec. 15 exclusively at the BBC flagship store in New York City. Retail pricing has yet to be announced. For a detailed look at the range of products, check out the lookbook images below.
