To mark the launch of the all-new NBA jerseys and official Nike-produced NBA apparel, Nike Toronto tapped some of the city’s finest to get in front of the camera and help share their love for the team from the north.
Centered around the idea that Toronto Wants It All, Nike’s stylin’ lookbook features an eclectic group of fashion-forward Torontonians rocking the new Raptors jersey at various stops across the 6. The Shamarke Abdi-shot images feature stylish duo Tea Kittagucci and David Forteau, recording artist Jillea, artist Ben Johnston, rappers Teddy Fantum and Anders, rap collective CMDWN, chef Geoff Martin, storyteller Jiko Santa Ana, designer Jaclyn Genovese, model Appy Rodrigues and basketball gurus Akil Augustine and Duane Watson.
"Before the six, Toronto was known as the screwface capital,” says Bobby Bowen, the stylist who pulled together the looks. “We're hungry. To want it all means to own what you do, take passion in your work, be in control and don't let nothing stop you. Own your city and move the culture."
Nike's team of designers made significant changes to the weight, fit and construction of all 30 NBA team uniforms — paying special attention to enabling agility while using material blends to aid in moisture evaporation.
For style inspiration, check out Toronto’s #WantItAll lookbook in full below, then head over to nike.com to cop the #NikexNBA.