VIU, The Swiss eyewear bonds craftsmanship and honest manufacturing to create handmade, sustainable frames.

Delivering directly from the manufacturer to the customer, VIU offers products of superior quality - including prescription lenses and sunglasses.

Creative Director Fabrice Aeberhard says “The United Kingdom is steeped in tradition, creativity, and innovative design, which is why we believe this cultural sensibility aligns perfectly with VIU’s products, both their innovation and style.”

From mid-October, VIU eyewear will be available online with the 'Try at Home' service that sends up to four frames directly to your door, at no cost. In the near future, VIU will be opening one of their design-oriented flagship stores in London. To maintain the design integrity of the brand, each store captures the personality of its location to create a strong focus on customer experience.

Shop VIU online now.

All Images via VIU